About Me

I am a freelance creative director, brand specialist, entrepreneur and designer based in the vibrant heart of Toronto, Canada. As a storyteller, innovator, and brand strategist, I am passionate about transforming visions into thriving, unforgettable brands. With over fifteen years of experience in brand development, client experience, marketing, product design, and the creative arts, I specialize in crafting narratives that inspire and designs that captivate. I help businesses stand out in competitive markets with authenticity and creativity. I am a storyteller, innovator, and brand strategist passionate about transforming visions into thriving, unforgettable brands.

Design & Creative Direction

My expertise spans brand strategy, marketing, and the arts, combining an eye for design detail. From launching boutique ventures to revitalizing existing brands, my work reflects a signature blend of sophistication and boldness, always rooted in authentic storytelling. Passionate about the power of ideas and experiences, I strive to infuse every project with a unique perspective that resonates deeply with audiences, whether crafting stunning interiors, designing iconic apparel or orchestrating memorable events. My joy is enhanced by all the wonderful details of great design and the creative life. 

Business Development & Startup

I scaled my first business from a single desk with almost zero revenue and grew it into a profitable company generating over 1.6 million in annual revenue. I have a passion for building concepts from the ground up and this first success inspired me to experiment and grow in new directions. I specialize in crafting unique identities and compelling narratives for startups, in the apparel and consumer spaces. From concept to launch, I pair great design, strategy, and market insight to create amazing brands. Whether developing a single capsule collection, a new product line or shaping a company’s visual and storytelling direction, I thrive on bringing big ideas to life. 

International Exposure

I have extensive experience with clients across Canada and Europe. My European creative and business activities have included projects in Italy, Switzerland, Austria, Czech Republic and Luxembourg. My home base (and future permanent home) in Italy is Florence. I have worked at many European client sites and built new European supply chains from scratch. I love people, I am open and inclusive by nature. I embrace cultural diversity, balancing global trends with local nuances. I am curious and collaborative. I am a trusted partner for organizations seeking elevated results that leave a lasting impact. When not immersed in creative projects, you’ll find me savouring Italian espresso, exploring art galleries for inspiration, or discovering hidden architectural gems.

Corporate Career

I spent fifteen years in the technology sector serving in various capacities including business development, sales, marketing, territory manager and country manager. I travelled extensively to Los Angeles, San Francisco, New York & Chicago supporting large-scale marketing events. For twelve years, I planned and executed premium customer experiences that included trade shows, new product launches, the annual Toronto Indy race and other customer-facing events.

Education

• University of Toronto - Marketing 

• University of Toronto - Advanced Marketing Management

• University of Toronto - Marketing & Communications

• University of Toronto - Digital Marketing Management

• University of Toronto - Brand Management

• Cornell University - Brand Management